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INTEGRATED EMAIL AND FAX FOR HOTELS & RESORTS
E-Campaigning | E-Marketing | E-Mail | E-Fax
Serenata @mail allows front office, sales, marketing & catering offices, spas & fitness centres, food and beverage and central reservations – to send emails and faxes to customers, at an instant, while reducing handling and increasing profitability.
Enables dynamic e-campaigns and e-marketing to maximise revenues, retention and loyalty.
Scenario:
Every day hundreds of emails and faxes are manually prepared by hotel or organizational staff tailored to each recipient. This process is time consuming and also costing in unnecessary fax and postage costs. Conformity to company standards, consistency and style not be adhered to, and also differs from each staff member and for each recipient. |
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Serenata @mail publishes anything such as reservation confirmations, pre-arrival updates, post-stay thank yous, upgrade offers, waitlists, cancellations, last-minute deals, birthday wishes, eInvites, newsletters, and the like.
Solution:
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Enable easy to use in-house e-campaigning and e-marketing
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Cut departmental costs of postage and faxing dramatically
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Reduce time on communications considerably
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Increase revenues from up selling and on selling
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Same style aesthetics and design to all recipients tailored accordingly to each
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Consistent delivery of pertinent information from all departments
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The right information to the right customer at the right time
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No interface licenses required and integrates with many softwares, including:
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PMS: Micros Fidelio v6, v7, v8, Opera, Amadeus / Hogatex, Softbrands Epitome, IGS and Medallion, Brilliant, Protel, Springer Miller
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Sales & Catering: Opera, Delphi, ESP2000, Daylight, ACT, Goldmine
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SPA: Reservation Assistant, SpaSoft, Salon Iris
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F&B/Dining: Reservation Assistant, ResPak
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CRM: Microsoft CRM, Serenata NetHotel
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Other: Microsoft Word and Excel
Benefits:
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Eliminates external marketing/advertising companies and brings the tools in house
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Track all correspondence sent from hotel applications
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Resend, amend, change, monitor delivery failure and bounce back
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A User Interface to manage correspondence for each department / user
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Place correspondence on hold prior to send for editing and document attachments
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Manage email and fax blasts and campaigns from a central user interface
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Additional revenue streams through improved hotel awareness
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Up-sell hotel services & cross-sell sister properties within a hotel/spa chain | |
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